VetCalc Cookie Policy
Effective date: 24 July 2026
Last updated: 24 July 2026
This Cookie Policy explains how VetCalc uses cookies and similar technologies when you visit or use VetCalc.biz.
It should be read alongside the VetCalc Privacy Policy, which explains how we collect, use and protect personal information more generally.
1. What are cookies?
Cookies are small text files placed on your computer, tablet, mobile phone or other device when you visit a website.
Cookies may help a website:
- remember that you are signed in;
- retain your preferences;
- protect accounts and prevent abuse;
- understand how visitors use the website;
- measure website and advertising performance; and
- provide relevant functionality.
Some cookies remain on your device only while your browser is open. These are known as session cookies. Others remain for a defined period or until you delete them. These are known as persistent cookies.
2. Similar technologies
This policy also covers technologies that perform similar functions to cookies, including:
- local storage;
- session storage;
- tracking pixels;
- scripts and tags;
- device identifiers;
- embedded content;
- link-tracking technologies; and
- other storage or access technologies.
The Privacy and Electronic Communications Regulations 2003 apply more broadly to technologies that store information on, or access information from, a user’s device—not only traditional cookies.
3. How VetCalc uses cookies
VetCalc may use cookies and similar technologies to:
- operate the website;
- maintain secure login sessions;
- authenticate registered users;
- remember cookie choices;
- save website preferences;
- protect VetCalc from fraud, spam and malicious activity;
- understand which calculators and pages are used;
- diagnose technical problems;
- improve website speed and usability;
- measure advertising performance; and
- control how frequently advertisements are displayed.
4. Categories of cookies
Strictly necessary cookies
These cookies are required for the website to function properly or to provide a service you have specifically requested.
They may be used for:
- user login and authentication;
- account security;
- session management;
- load balancing;
- fraud prevention;
- saving cookie-consent choices;
- protecting forms from malicious submissions; and
- maintaining essential calculator or account functionality.
Strictly necessary cookies do not normally require consent because the website cannot provide the requested service without them.
A cookie is not strictly necessary merely because it is useful to VetCalc. It must be essential to provide the service requested by the user.
Functional cookies
Functional cookies allow VetCalc to remember choices and provide enhanced features.
They may remember:
- display preferences;
- calculator settings;
- measurement units;
- preferred clinical areas;
- recently used tools;
- accessibility choices; and
- other customised settings.
Where these cookies are not strictly necessary, they will be used only after you have provided consent.
Analytics cookies
Analytics cookies help us understand how visitors use VetCalc.
They may collect information about:
- pages viewed;
- calculators opened;
- time spent on pages;
- navigation paths;
- browser and device type;
- approximate geographic region;
- technical errors; and
- website performance.
We use this information to improve the platform, identify popular tools and resolve usability or technical issues.
Analytics cookies will not be placed before consent where consent is legally required.
Advertising cookies
VetCalc may display advertising to help support free access to its tools.
Advertising cookies and similar technologies may be used to:
- measure advertisement impressions;
- measure clicks and campaign performance;
- limit how often an advertisement is shown;
- prevent invalid or fraudulent advertising activity;
- understand broad audience characteristics; and
- support relevant advertising.
Advertising cookies may be set by VetCalc or by approved advertising partners.
Non-essential advertising cookies must not be placed before valid consent has been obtained.
Social media and embedded-content cookies
Some VetCalc pages may include content provided by third parties, such as:
- videos;
- journal or publication widgets;
- social media features;
- maps;
- embedded forms; or
- other external services.
These providers may place cookies or collect information when the embedded content loads or is used.
Such content should remain blocked until consent has been given where the associated technologies are not strictly necessary.
5. First-party and third-party cookies
First-party cookies
First-party cookies are set directly by VetCalc.
They may support:
- login;
- account security;
- preferences;
- saved calculations;
- cookie-consent records; and
- core website functionality.
Third-party cookies
Third-party cookies are set by organisations other than VetCalc.
Possible third parties may include providers of:
- analytics;
- advertising;
- video hosting;
- website security;
- content delivery;
- embedded content; and
- technical infrastructure.
Third-party providers process information according to their own privacy and cookie policies.
6. Consent
When you first visit VetCalc, you may be shown a cookie banner or preference panel.
You should be able to:
- accept optional cookies;
- reject optional cookies;
- choose individual cookie categories; and
- continue using essential website features without accepting optional cookies.
Consent must be freely given, specific, informed and demonstrated through a clear positive action. Simply continuing to browse should not be treated as consent to optional cookies.
VetCalc will not intentionally activate optional analytics, advertising, functional or embedded-content technologies before consent where consent is legally required.
7. Withdrawing or changing consent
You can withdraw or change your consent at any time through the Cookie Settings link available on VetCalc.
Changing your preferences will not affect processing that lawfully occurred before consent was withdrawn.
After withdrawing consent:
- relevant optional cookies will no longer be intentionally set;
- existing cookies may be deleted where technically possible; and
- you may also need to delete some cookies through your browser settings.
Withdrawing optional-cookie consent should not prevent access to the core VetCalc service, although certain optional features may no longer work.
8. Browser controls
Most browsers allow you to:
- view stored cookies;
- delete cookies;
- block all cookies;
- block third-party cookies;
- receive warnings before cookies are set; and
- clear site data when the browser closes.
The method varies by browser and device. Refer to your browser’s help or privacy settings for instructions.
Blocking all cookies may affect essential functions such as:
- signing in;
- remaining logged in;
- saving preferences;
- saving calculator activity; and
- using secure account features.
9. Cookie duration
Cookies may remain for different periods depending on their purpose.
Typical durations may include:
| Cookie type | Typical duration |
|---|---|
| Login and session cookies | Until logout or browser closure |
| Security cookies | Session or short fixed period |
| Cookie-consent preferences | Up to 12 months |
| Functional preferences | Up to 12 months |
| Analytics cookies | Up to 24 months |
| Advertising cookies | As specified by the relevant provider |
Actual durations may differ according to the provider and configuration in use.
VetCalc should maintain an up-to-date cookie register identifying the specific cookies currently deployed.
10. Current cookie register
The following table should be completed using a live scan of VetCalc after the website’s analytics, advertising and consent systems are fully configured.
| Cookie or technology | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| WordPress login/session cookies | VetCalc / WordPress | Authentication and account sessions | Strictly necessary | Session or defined login period |
| Cookie preference record | VetCalc | Remembers consent choices | Strictly necessary | Up to 12 months |
| Security or anti-abuse cookies | VetCalc or security provider | Protects forms, accounts and website infrastructure | Strictly necessary | Varies |
| Analytics cookies | To be confirmed | Measures website use and performance | Analytics | To be confirmed |
| Advertising cookies | To be confirmed | Advertising delivery, frequency control and measurement | Advertising | To be confirmed |
| Embedded-content cookies | Relevant third party | Enables external content after consent | Functional or advertising | Varies |
Do not publish invented cookie names. The final register should reflect the technologies that are actually active on the live website.
11. Google services
VetCalc may use Google services such as Google Analytics, Google Site Kit, Google AdSense, Google Ad Manager or related advertising and measurement technologies.
Where enabled, these services may process information including:
- IP address;
- device and browser information;
- page interactions;
- advertising identifiers;
- referral information; and
- consent status.
Non-essential Google technologies should be prevented from storing or accessing information until the required consent has been obtained.
The exact Google services used should be identified in the live cookie register.
12. Advertising partners
VetCalc may work with advertising partners, including MediAds or other approved advertising technology providers.
Depending on the consent choices made, advertising partners may use cookies, scripts, pixels or local storage to:
- request and display advertisements;
- conduct advertising auctions;
- measure impressions and clicks;
- apply frequency caps;
- prevent fraud; and
- generate aggregated campaign reports.
VetCalc does not permit advertising partners to use non-essential storage or access technologies before consent where consent is required.
Contextual advertising that does not depend on optional tracking may still be displayed.
13. Personal information
Some cookies and similar technologies may involve the processing of personal information, such as:
- online identifiers;
- IP addresses;
- device identifiers;
- account identifiers;
- usage information; and
- advertising identifiers.
Where personal information is processed, the VetCalc Privacy Policy explains:
- the purposes of processing;
- the relevant lawful bases;
- data sharing;
- international transfers;
- retention;
- security; and
- your legal rights.
Cookie consent under PECR and the lawful basis required under the UK GDPR are related but separate legal considerations. Both regimes may apply.
14. International transfers
Some analytics, advertising, hosting or technology providers may process data outside the United Kingdom.
Where personal information is transferred internationally, VetCalc will seek to use an appropriate safeguard, such as:
- a UK adequacy regulation;
- the UK International Data Transfer Agreement;
- the UK Addendum to approved Standard Contractual Clauses; or
- another legally recognised transfer mechanism.
Further information should be provided in the VetCalc Privacy Policy.
15. Updates to this Cookie Policy
We may update this Cookie Policy when:
- cookies or providers change;
- new VetCalc features are introduced;
- legal or regulatory requirements change; or
- our use of analytics or advertising technologies changes.
The revised policy will be published on this page and the “Last updated” date will be changed.
Where a material change affects existing consent choices, users may be asked to provide consent again.
16. Contact us
Questions about cookies, consent choices or privacy can be sent to:
Privacy Officer
VetCalc
Email: privacy@vetcalc.biz
Website: VetCalc.biz
17. Complaints
Please contact VetCalc first if you have a concern about our use of cookies or similar technologies.
You may also complain to the UK supervisory authority:
Information Commissioner’s Office
The ICO regulates UK data protection and electronic-communications rules, including the use of cookies and similar technologies.
Cookie notice summary
VetCalc uses essential cookies to operate accounts, security and core website functions. Optional analytics, advertising, functional and embedded-content technologies are used only in accordance with your cookie choices where consent is required. You can reject optional cookies or change your preferences at any time through Cookie Settings.